Made By Google featured a fully-realized, immersive product sandbox alongside a live streamed product launch. We managed all front-of-house operations, graphics, and staffing, but the centerpiece of our work was the concepting, design, and fabrication of five unique interactive demos.
Tied to the theme of a live variety show, products were showcased in distinct mini-sets that had guests stepping backstage and into scenes from everyday life.
An intimate New York café demonstrated the Pixel phone’s Gemini-enhanced camera coaching capabilities and a photo studio allowed guests to instantly transform their images into animated video. This made the technology feel approachable and intuitive, inviting guests to discover its features through hands-on, playful exploration.
The latest Gemini features were at the heart of each product, from Pixel Buds noise cancellation and Pixel Watch vocal cues to camera assisted object detection with the Pixel phone.
Responsibilities
Pitching
Creative Direction
User Experience
Design Direction
Art Direction
Experience.Monks Team
Creative Director
Nat Janin
Group Creative Director
Jeffrey Limon
Spatial Design
Nate Garner
Peter Britt Favinger
Art Direction
Jai Bhatia
UX Design
Cathy Cong
Accounts & Production
Kelly Belchere
Tara Conlin
Juli Charó
Development
Ruaan Uys
Edgard Zavarezzi de Carvalho
Partners
Pink Sparrow (Fabrication)
Graham Kelman Design (Spatial)
Done & Dusted (Live)
De-Yan (Stage Design)
Pitching
Creative Direction
User Experience
Design Direction
Art Direction
Experience.Monks Team
Creative Director
Nat Janin
Group Creative Director
Jeffrey Limon
Spatial Design
Nate Garner
Peter Britt Favinger
Art Direction
Jai Bhatia
UX Design
Cathy Cong
Accounts & Production
Kelly Belchere
Tara Conlin
Juli Charó
Development
Ruaan Uys
Edgard Zavarezzi de Carvalho
Partners
Pink Sparrow (Fabrication)
Graham Kelman Design (Spatial)
Done & Dusted (Live)
De-Yan (Stage Design)