Worldbuilding as a Business Tool


We leveraged immersive theater tactics to create a believable narrative-driven world where designers, engineers and visitors can test and experience cohabitating with products firsthand.  


Narratives that Create Well-Being for All


We created two homes inhabited by a fictional, but familiar family dynamic reflecting an aging population in Japan and North America. One home belonged to a recently widowed grandmother and the other her adult daughter and their young family. 

We researched and identified how a wellness assistant could enhance the family’ well-being through connection, care, and coordination while still maintaining privacy, dignity and individual freedoms.